DigiConsumers - Improving young people's financial skills in a digitalised consumer society

DigiConsumers brings together different disciplines and stakeholders

Read more about DigiConsumers

New research

Nuckols, J. A., & Ranta, M
20.02.2025

Career Considerations in Emerging Adulthood

In A. B. LeBaron-Black, H. Kelley, & A. Sorgente (Eds.), Flourishing and Floundering Financially in Emerging Adulthood: A Handbook (pp. 146–162). Oxford University Press USA.

In this chapter, we will explore the landscape of opportunities for flourishing and risks for floundering among young professionals today. The evolution of emerging adults’ career culture is examined, highlighting aspects such as increased flexibility, career development, as well as growing uncertainties in the modern information society. We will delve into the pressures to succeed, post-graduation plans, financial concerns, and exploration of self-esteem of emerging adults navigating their career trajectories. Professionally, the demands of globalization and digitalization are ubiquitous, emphasizing the significance of targeted skills like digital literacy. We will widen the scope to address amplified uncertainty in emerging adults’ career development and financial stability, accentuated by global disruptions such as the COVID-19 pandemic. The chapter equips emerging adults, their parents, and educators with strategies for thriving in a rapidly evolving world, while providing quotes from emerging adults today, offering comprehensive insights into the modern career landscape.

DigiConsumers in a nutshell

DigiConsumers is a multidisciplinary research project for identifying solutions to improve the economic and consumer skills of young people between the ages of 13 and 25 especially in digital environments.

Digitalisation has changed a number of everyday habits, such as consumption, savings and other money-related activities.

The goal of the research

Actions to promote digital and economic skills require a comprehensive understanding of young people’s consumption habits and economic behaviours, as well as the factors that influence them in digital environments.

The aim of the study is to find practical solutions to improve young people’s economic and digital skills and to promote sustainable consumption.

A multidisciplinary consortium

DigiConsumers is a multidisciplinary consortium focusing on changes in the consumption cultures, consumption and economic behaviours and economic and digital skills of young people. The project will be carried out between 2019 and 2025 and it is funded by the Strategic Research Council (SRC) at the Academy of Finland.

Led by the University of Jyväskylä, the consortium also consists of University of Helsinki, University of Vaasa, Pellervo Economic Research PTT and Nuorten yrittäjyys ja talous NYT.

Work packages

Young people as consumers in digital environments

The factors affecting young people´s digital and financial skills inside and outside school
Assessing Financial Literacy – PISA and background
Game-based approaches and digital tools in financial education

Communications and interaction

Publications

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Jesse Tuominen, Jussi Nyrhinen, Eero Rantala, Terhi-Anna Wilska
24.02.2025

Stimulation values and life satisfaction among young people: the role of impulsive buying and financial problems

This paper aims to examine the connections between young Finnish consumers’ stimulation values, impulsive buying, financial problems and life satisfaction. Results show that stimulation values were directly positively associated with greater life satisfaction and indirectly linked to lower life satisfaction through impulsive buying and financial problems. Findings also reveal the connections between stimulation values and impulsive buying and between impulsive buying and financial problems.

This study brings recommendations for educators to reinforce young consumers’ media literacy and financial literacy to prevent the youth from developing a tendency toward impulsive buying and to seek stimulation more constructively. Also, from a public policy perspective, it would be beneficial to include more financial literacy and financial skills courses in young people’s curricula to help them recognize and resist impulsive buying tendencies, which can further reduce financial problems.

Key words: Consumer behavior, Financial problems, Impulsive buying, Life satisfaction, Stimulation values, Young consumers

Nuckols, J. A., & Ranta, M
20.02.2025

Career Considerations in Emerging Adulthood

In A. B. LeBaron-Black, H. Kelley, & A. Sorgente (Eds.), Flourishing and Floundering Financially in Emerging Adulthood: A Handbook (pp. 146–162). Oxford University Press USA.

In this chapter, we will explore the landscape of opportunities for flourishing and risks for floundering among young professionals today. The evolution of emerging adults’ career culture is examined, highlighting aspects such as increased flexibility, career development, as well as growing uncertainties in the modern information society. We will delve into the pressures to succeed, post-graduation plans, financial concerns, and exploration of self-esteem of emerging adults navigating their career trajectories. Professionally, the demands of globalization and digitalization are ubiquitous, emphasizing the significance of targeted skills like digital literacy. We will widen the scope to address amplified uncertainty in emerging adults’ career development and financial stability, accentuated by global disruptions such as the COVID-19 pandemic. The chapter equips emerging adults, their parents, and educators with strategies for thriving in a rapidly evolving world, while providing quotes from emerging adults today, offering comprehensive insights into the modern career landscape.

Abdulhamed, R., Hietajärvi, L., Klemetti, R. and Lonka, K.
09.02.2025

A Whole-Population Comparative Study of the School Experience and Its Association With Depressive Symptoms Among Immigrant-Origin and Native Preadolescents

Psychology in the Schools, 62: 1196-1216.

The aim of this study was to assess the prevalence of depressive symptoms, and their association with the school experience among native and immigrant-origin preadolescents attending the fourth and fifth grades of primary school. Depressive symptoms were most often reported by first-generation immigrant preadolescents followed by their second generation counterparts. Sense of school belonging was the most important protective factor and bullying the most important risk factor in relation to depressive symptoms. Positive school experiences were more beneficial for the mental health of natives than their immigrant-origin counterparts. In turn, negative school experiences were more detrimental for the mental health of immigrant-origin preadolescents.