DigiConsumers - Improving young people's financial skills in a digitised consumer society
DigiConsumers in a nutshell
DigiConsumers is a multidisciplinary research project for identifying solutions to improve the economic and consumer skills of young people between the ages of 13 and 25 especially in digital environments.
Digitalisation has changed a number of everyday habits, such as consumption, savings and other money-related activities.
Foto: Iiro Rautiainen
The goal of the research
Actions to promote digital and economic skills require a comprehensive understanding of young people’s consumption habits and economic behaviours, as well as the factors that influence them in digital environments.
The aim of the study is to find practical solutions to improve young people’s economic and digital skills and to promote sustainable consumption.
A multidisciplinary consortium
DigiConsumers is a multidisciplinary consortium focusing on changes in the consumption cultures, consumption and economic behaviours and economic and digital skills of young people. The project will be carried out between 2019 and 2025 and it is funded by the Strategic Research Council (SRC) at the Academy of Finland.
Led by the University of Jyväskylä, the consortium also consists of University of Helsinki, University of Vaasa, Pellervo Economic Research PTT and Economy and youth TAT.