DigiConsumers - Improving young people's financial skills in a digitalised consumer society

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DigiConsumers brings together different disciplines and stakeholders

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New research

Srivastava, Sonali
14.05.2024

Advertising ethics and children and young people as consumers in digital environments

Children are a significant consumer group and active users of digital platforms. This dissertation aims to explore concerns related to advertising ethics in relation to children as consumers in digital environments and how children navigate contemporary digital commercial environments. To examine macro-level ethical concerns that advertisements (re)produce societal stereotypes, girls’ portrayals in fifteen contemporary fast fashion advertisements available on the public Facebook pages of Nordic fast fashion companies H&M, Lindex, Kappahl, and Gina Tricot were analysed by using visual discourse analysis. Advertisements addressing buyers of teenage girls’ clothing in Finland, available from January 2019 to June 2020, were examined. Moreover, to examine ethical concerns regarding the privacy invasiveness of contemporary advertising formats, eight (N = 38) focus group discussions (FGD) were conducted to explore children’s perspectives on online profiling and targeted advertisements and their privacy negotiation practices in the digital commercial context.

DigiConsumers in a nutshell

DigiConsumers is a multidisciplinary research project for identifying solutions to improve the economic and consumer skills of young people between the ages of 13 and 25 especially in digital environments.

Digitalisation has changed a number of everyday habits, such as consumption, savings and other money-related activities.

The goal of the research

Actions to promote digital and economic skills require a comprehensive understanding of young people’s consumption habits and economic behaviours, as well as the factors that influence them in digital environments.

The aim of the study is to find practical solutions to improve young people’s economic and digital skills and to promote sustainable consumption.

A multidisciplinary consortium

DigiConsumers is a multidisciplinary consortium focusing on changes in the consumption cultures, consumption and economic behaviours and economic and digital skills of young people. The project will be carried out between 2019 and 2025 and it is funded by the Strategic Research Council (SRC) at the Academy of Finland.

Led by the University of Jyväskylä, the consortium also consists of University of Helsinki, University of Vaasa, Pellervo Economic Research PTT and Nuorten yrittäjyys ja talous NYT.

Work packages

Young people as consumers in digital environments

The factors affecting young people´s digital and financial skills inside and outside school
Assessing Financial Literacy – PISA and background
Game-based approaches and digital tools in financial education

Communications and interaction

Publications

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Srivastava, Sonali
14.05.2024

Advertising ethics and children and young people as consumers in digital environments

Children are a significant consumer group and active users of digital platforms. This dissertation aims to explore concerns related to advertising ethics in relation to children as consumers in digital environments and how children navigate contemporary digital commercial environments. To examine macro-level ethical concerns that advertisements (re)produce societal stereotypes, girls’ portrayals in fifteen contemporary fast fashion advertisements available on the public Facebook pages of Nordic fast fashion companies H&M, Lindex, Kappahl, and Gina Tricot were analysed by using visual discourse analysis. Advertisements addressing buyers of teenage girls’ clothing in Finland, available from January 2019 to June 2020, were examined. Moreover, to examine ethical concerns regarding the privacy invasiveness of contemporary advertising formats, eight (N = 38) focus group discussions (FGD) were conducted to explore children’s perspectives on online profiling and targeted advertisements and their privacy negotiation practices in the digital commercial context.

Milla Kruskopf, Rekar Abdulhamed, Mette Ranta, Heidi Lammassaari, Kirsti Lonka
23.04.2024

Future teachers’ self-efficacy in teaching practical and algorithmic ICT competencies – Does background matter?

Future teachers need to be confidently equipped to teach 21st century ICT skills. We investigated teaching self-efficacy (TSE) in ICT competencies among teacher students. We confirmed distinct ICT competencies among two cohorts from teacher training programs, and algorithmic. Regression analyses indicated TSE-biases regarding younger age, male gender, and a background in natural sciences, with significant interactions between age, gender, and having learned such ICT-skills already in school. The findings point to a need for tailored strategies in teacher education to mitigate TSE disparities.

Nissinen, T., Upadyaya, K., Lonka, K., Toyama, H., & Salmela-Aro, K.
17.04.2024

School principals’ job crafting profiles and their differences during the prolonged COVID-19 pandemic

International Journal of Organization Theory & Behavior, 1093-4537.

The purpose of this study was to explore school principals’ job crafting profiles during the prolonged COVID-19 crisis in 2021, and investigate profile differences regarding principals’ own perceived servant leadership, stress and work meaningfulness.