DigiConsumers - Improving young people's financial skills in a digitalised consumer society

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Greetings from the 4th DigiConsumers Research Seminar from Kirkkonummi!

Read more about DigiConsumers

New research

Tuominen, J., Rantala, E., Reinikainen, H., & Wilska, T.-A
31.05.2023

Modern-day socialization agents: The connection between social media influencers, materialism, and purchase intentions of Finnish young people

The Journal of Social Media in Society, 12(1), 21–48.

This paper investigates how following social media influencers is associated with Finnish adolescents’ materialistic attitudes and purchase intentions. Although the interlinkages between social media, materialism, and purchase intentions have been presented in previous studies, little is known about how following social media influencers is connected to their followers’ materialistic values and purchase intentions.

DigiConsumers in a nutshell

DigiConsumers is a multidisciplinary research project for identifying solutions to improve the economic and consumer skills of young people between the ages of 13 and 25 especially in digital environments.

Digitalisation has changed a number of everyday habits, such as consumption, savings and other money-related activities.

The goal of the research

Actions to promote digital and economic skills require a comprehensive understanding of young people’s consumption habits and economic behaviours, as well as the factors that influence them in digital environments.

The aim of the study is to find practical solutions to improve young people’s economic and digital skills and to promote sustainable consumption.

A multidisciplinary consortium

DigiConsumers is a multidisciplinary consortium focusing on changes in the consumption cultures, consumption and economic behaviours and economic and digital skills of young people. The project will be carried out between 2019 and 2025 and it is funded by the Strategic Research Council (SRC) at the Academy of Finland.

Led by the University of Jyväskylä, the consortium also consists of University of Helsinki, University of Vaasa, Pellervo Economic Research PTT and Nuorten yrittäjyys ja talous NYT.

Work packages

Young people as consumers in digital environments

The factors affecting young people´s digital and financial skills inside and outside school
Assessing Financial Literacy – PISA and background
Game-based approaches and digital tools in financial education

Communications and interaction

Publications

Find more

Sonali Srivastava, Terhi-Anna Wilska, and Jussi Nyrhinen
26.06.2023

Children as social actors negotiating their privacy in the digital commercial context

Sage Journals

This study advances research on children’s negotiation of online commercial privacy by identifying an act of digital agency by children that may serve their current needs but can also impact children negatively. Secondly, it identifies certain factors children consider while evaluating the trustworthiness of apps and websites before disclosing information online. Eight focus group discussions with children (13–16 years) in Finland’s capital region are analysed using thematic analysis.

 

 

Ann T. Skinner, Carmen Kealy, Mette Ranta, Aprile D. Benner, Ersilia Menesini, Ingrid Schoon
26.06.2023

Intra- and interpersonal factors and adolescent wellbeing during COVID-19 in three countries

Social and Personality Psychology Compass

COVID-19 has altered adolescents’ opportunities for developing and strengthening interpersonal skills and proficiencies. Using data from adolescents in Italy, the United States, and the United Kingdom, we examined the relation between internalizing symptoms assessed pre-pandemic or when pandemic-related restrictions were lifted (Time 1) and associated internalizing symptoms during a subsequent restrictive pandemic period (Time 2).

 

Tuominen, J., Rantala, E., Reinikainen, H., & Wilska, T.-A
31.05.2023

Modern-day socialization agents: The connection between social media influencers, materialism, and purchase intentions of Finnish young people

The Journal of Social Media in Society, 12(1), 21–48.

This paper investigates how following social media influencers is associated with Finnish adolescents’ materialistic attitudes and purchase intentions. Although the interlinkages between social media, materialism, and purchase intentions have been presented in previous studies, little is known about how following social media influencers is connected to their followers’ materialistic values and purchase intentions.