DigiConsumers - Improving young people's financial skills in a digitalised consumer society

DigiConsumers in a nutshell

DigiConsumers is a multidisciplinary research project for identifying solutions to improve the economic and consumer skills of young people between the ages of 13 and 25 especially in digital environments.

Digitalisation has changed a number of everyday habits, such as consumption, savings and other money-related activities.

Foto: Iiro Rautiainen

The goal of the research

Actions to promote digital and economic skills require a comprehensive understanding of young people’s consumption habits and economic behaviours, as well as the factors that influence them in digital environments.

The aim of the study is to find practical solutions to improve young people’s economic and digital skills and to promote sustainable consumption.

A multidisciplinary consortium

DigiConsumers is a multidisciplinary consortium focusing on changes in the consumption cultures, consumption and economic behaviours and economic and digital skills of young people. The project will be carried out between 2019 and 2025 and it is funded by the Strategic Research Council (SRC) at the Academy of Finland.

Led by the University of Jyväskylä, the consortium also consists of University of Helsinki, University of Vaasa, Pellervo Economic Research PTT and Economy and youth TAT.

Work packages

Young people as consumers in digital environments

The factors affecting young people´s digital and financial skills inside and outside school
Assessing Financial Literacy – PISA and background
Game-based approaches and digital tools in financial education

Communications and interaction


Find more

Research Article • Panu Kalmi, Gianluca Trotta, Andrius Kažukauskas

Energy-related financial literacy and electricity consumption: Survey-based evidence from Finland

Gender has a strong association with energy-related financial literacy. Our results also indicate that households of respondents with higher levels of energy-related financial literacy tend to consume less electricity when we control for other factors such as dwelling and household characteristics. This implies that measures to promote energy-related financial literacy might guide consumers’ decisions toward energy efficiency and conservation.

Chapter • Ranta, M., Grönlund, H., & Pessi , A. B.

What is above everything? Conceptions of the sacred among Finnish youth.

Teoksessa E. Kuusisto, M. Ubani, P. Nokelainen, & A. Toom (toim.), Good Teachers for Tomorrow’s Schools: Purpose, Values, and Talents in Education (111-128). (Moral Development and Citizenship Education; Vuosikerta 16). Brill.

Individuals’ conceptions and understandings of the sacred illustrate the deepest levels of their identity and spiritualty. Our chapter presents the findings of our research based on representative data from Finnish youth.

Research Article • G. Silinskas & M. Ranta3 & T.-A. Wilska

Financial Behaviour Under Economic Strain in Different Age Groups: Predictors and Change Across 20 Years

The present study examined the multiple micro- and macro-level factors that affect individuals’ financial behaviour under economic strain. The following sociodemographic and economic factors that predict financial behaviour were analysed: age group, year of data gathering, and attitudes towards consumption (economical, deprived, and hedonistic). Journal of Consumer Policy.