Modern-day socialization agents: The connection between social media influencers, materialism, and purchase intentions of Finnish young people
The Journal of Social Media in Society, 12(1), 21–48.
This paper investigates how following social media influencers is associated with Finnish adolescents’ materialistic attitudes and purchase intentions. Although the interlinkages between social media, materialism, and purchase intentions have been presented in previous studies, little is known about how following social media influencers is connected to their followers’ materialistic values and purchase intentions.