DigiConsumers - Improving young people's financial skills in a digitalised consumer society

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DigiConsumers brings together different disciplines and stakeholders

Read more about DigiConsumers

New research

Jussi Nyrhinen, Anu Sirola, Tiina Koskelainen, Juha Munnukka, Terhi-Anna Wilska
01.03.2024

Online antecedents for young consumers’ impulse buying behavior

Computers in Human Behavior,  Volume 153, April 2024,

Acting on a sudden urge to purchase something without a prior intention or plan to do so and without considering its long-term effects is regarded as impulse buying behavior. The convenience and automatization of online and mobile shopping have made impulsive purchases increasingly easier.

DigiConsumers in a nutshell

DigiConsumers is a multidisciplinary research project for identifying solutions to improve the economic and consumer skills of young people between the ages of 13 and 25 especially in digital environments.

Digitalisation has changed a number of everyday habits, such as consumption, savings and other money-related activities.

The goal of the research

Actions to promote digital and economic skills require a comprehensive understanding of young people’s consumption habits and economic behaviours, as well as the factors that influence them in digital environments.

The aim of the study is to find practical solutions to improve young people’s economic and digital skills and to promote sustainable consumption.

A multidisciplinary consortium

DigiConsumers is a multidisciplinary consortium focusing on changes in the consumption cultures, consumption and economic behaviours and economic and digital skills of young people. The project will be carried out between 2019 and 2025 and it is funded by the Strategic Research Council (SRC) at the Academy of Finland.

Led by the University of Jyväskylä, the consortium also consists of University of Helsinki, University of Vaasa, Pellervo Economic Research PTT and Nuorten yrittäjyys ja talous NYT.

Work packages

Young people as consumers in digital environments

The factors affecting young people´s digital and financial skills inside and outside school
Assessing Financial Literacy – PISA and background
Game-based approaches and digital tools in financial education

Communications and interaction

Publications

Find more

Jussi Nyrhinen, Anu Sirola, Tiina Koskelainen, Juha Munnukka, Terhi-Anna Wilska
01.03.2024

Online antecedents for young consumers’ impulse buying behavior

Computers in Human Behavior,  Volume 153, April 2024,

Acting on a sudden urge to purchase something without a prior intention or plan to do so and without considering its long-term effects is regarded as impulse buying behavior. The convenience and automatization of online and mobile shopping have made impulsive purchases increasingly easier.

Nuckols, J., Wilska, T., Sirola, A.
14.02.2024

A year after COVID-19 in three countries : The impact of the war in Ukraine and economic crisis on everyday life and wellbeing in Finland, Sweden, and the UK

YFI julkaisuja.19. Jyväskylän yliopisto.

This research report explores the perceived impact of current global crises—including the aftermath of COVID-19, the war in Ukraine, energy crisis, and inflation—on citizens aged 18 to 75 in Finland (n=1000), Sweden (n=1000), and the UK (n=1000). With data from June 2023, the aftermath of the COVID-19 pandemic and subsequent global crises are delved into from various aspects, such as respondents’ perspectives on the effects of these crises on wellbeing, finances, consumption, and online behaviours.

Angela Sorgente, Bünyamin Atay, Marc Aubrey, Shikha Bhatia, Carla Crespo, Gabriela Fonseca, Oya Yerin Güneri, Žan Lep, David Lessard, Oana Negru-Subtirica, Alda Portugal, Mette Ranta, Ana Paula Relvas, Nidhi Singh, Ulrike Sirsch, Maja Zupančič & Margherita Lanz
01.02.2024

One (Financial Well-Being) Model Fits All? Testing the Multidimensional Subjective Financial Well-Being Scale Across Nine Countries

Journal of Happiness Studies 25, 13 (2024).

A multidimensional model of emerging adults’ subjective financial well-being was proposed (Sorgente and Lanz, Int Journal of Behavioral Development, 43(5), 466–478 2019). The authors also developed a 5-factor scale (the Multidimensional Subjective Financial Well-being Scale, MSFWBS) intending to measure this construct in the European context.