DigiConsumers - Improving young people's financial skills in a digitalised consumer society

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Greetings from the 4th DigiConsumers Research Seminar from Kirkkonummi!

Read more about DigiConsumers

New research

Sonali Srivastava,Terhi-Anna Wilska & Jussi Nyrhinen
04.10.2023

Awareness of digital commercial profiling among adolescents in Finland and their perspectives on online targeted advertisements

This study explores adolescents’ awareness of the sources that inform online profiling and their perspectives on online targeted advertisements. It employs thematic analysis to analyse eight focus group discussions (N = 38) with adolescents (13–16 years) in Finland’s capital region. The findings raise concerns about the opacity of online commercial data-gathering practices. Therefore, we urge corporations to demystify their data collection processes.

DigiConsumers in a nutshell

DigiConsumers is a multidisciplinary research project for identifying solutions to improve the economic and consumer skills of young people between the ages of 13 and 25 especially in digital environments.

Digitalisation has changed a number of everyday habits, such as consumption, savings and other money-related activities.

The goal of the research

Actions to promote digital and economic skills require a comprehensive understanding of young people’s consumption habits and economic behaviours, as well as the factors that influence them in digital environments.

The aim of the study is to find practical solutions to improve young people’s economic and digital skills and to promote sustainable consumption.

A multidisciplinary consortium

DigiConsumers is a multidisciplinary consortium focusing on changes in the consumption cultures, consumption and economic behaviours and economic and digital skills of young people. The project will be carried out between 2019 and 2025 and it is funded by the Strategic Research Council (SRC) at the Academy of Finland.

Led by the University of Jyväskylä, the consortium also consists of University of Helsinki, University of Vaasa, Pellervo Economic Research PTT and Nuorten yrittäjyys ja talous NYT.

Work packages

Young people as consumers in digital environments

The factors affecting young people´s digital and financial skills inside and outside school
Assessing Financial Literacy – PISA and background
Game-based approaches and digital tools in financial education

Communications and interaction

Publications

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Sonali Srivastava,Terhi-Anna Wilska & Jussi Nyrhinen
04.10.2023

Awareness of digital commercial profiling among adolescents in Finland and their perspectives on online targeted advertisements

This study explores adolescents’ awareness of the sources that inform online profiling and their perspectives on online targeted advertisements. It employs thematic analysis to analyse eight focus group discussions (N = 38) with adolescents (13–16 years) in Finland’s capital region. The findings raise concerns about the opacity of online commercial data-gathering practices. Therefore, we urge corporations to demystify their data collection processes.

Terhi S. Nissinen, Katja Upadyaya, Heidi Lammassaari & Kirsti Lonka
25.09.2023

How Do Job Crafting Profiles Manifest Employees’ Work Engagement, Workaholism, and Epistemic Approach?

Vocations and Learning.

The present study identifies job crafting profiles of public sector employees and how they differ in terms of employees’ work engagement, workaholism, and approach to learning. Participants represent various occupations from educational field, technical field, and administrative field. Using latent profile analysis, three job crafting profiles could be identified: Passive crafters (25%), Average crafters (57%), and Active crafters (18%). Passive crafters reported the lowest values in all approach-oriented job crafting strategies and the highest value in avoidance-oriented job crafting.

Niina Halonen, Pirjo Ståhle, Kalle Juuti, Sami Paavola & Kirsti Lonka
07.09.2023

Catalyst for co-construction: the role of AI-directed speech recognition technology in the self-organization of knowledge

Frontiers in education, 8.

The purpose of this study was to analyze knowledge co-construction as a self-organization process and the role of technology as its catalyst. Novel AI-directed speech recognition technology and the artifacts it generates were deployed to scaffold the knowledge co-construction process in two groups of pre-service teachers in a science education context. Throughout the lesson, the focus of the learning tasks was on pedagogical content knowledge and students’ preconceptions.