Young people as consumers in digital environments

DigiConsumers is a multidisciplinary research project that seeks solutions to improve the financial knowledge and consumption skills of young people aged 13-25, especially in digital environments.

The research of the Consumer Behavior of Young People in Digital Environments research package focuses on the identification of social, cultural and informational factors that influence the consumer behavior of young adults aged 18–25 and the analysis of their effects in digital environments.

Research topics

01.12.2023

Young consumers on social media

Academic Dissertation https://jyx.jyu.fi/handle/123456789/91957 ABSTRACT Social media plays an ever-increasing role in young consumers’ lives, who are active users of social media. In this study, young...

Terhi-Anna Wilska

Ph.D., Lic.Sc. (Econ.), Professor, Consortium Pl

Leader in Work Package ”Young people as consumers in digital environments”

Consumer research, digitalisation, young people, well-being, sustainability

terhi-anna.wilska@jyu.fi

+358 40 805 4201

Jussi Nyrhinen

D.Sc.(Econ), Postdoctoral Researcher

Researcher in Work Package "Young people as consumers in digital environments"

Marketing, digital consumption, consumer behavior, quantitative research

jussi.nyrhinen@jyu.fi

+358 40 8054459

Gintas Silinskas

Ph.D., Associate Professor, Postdoctoral Researcher

Researcher in Work Package "Young people as consumers in digital environments"

Financial literacy, digitalization, consumer behavior

gintautas.silinskas@jyu.fi

+358449757578

Anu Sirola

Dr.Soc.Sci, Postdoctoral Researcher

Researcher in Work Package "The impact of coronavirus on the economy and well-being of young adults in a digitalized society"

social media, youth, social psychology, gambling problems

anu.r.s.sirola@jyu.fi

+358 50 347 4820

Sonali Srivastava

Doctoral Researcher

Researcher in Work Package "Young people as consumers in digital environments"

Children and adolescents, sociology, media, consumption, qualitative research

sonali.s.srivastava@jyu.fi

+358 44 206 1697

Nuorten materialismi Jesse Tuominen

Jesse Tuominen

Postdoctoral Researcher

Researher in Work package "Young people as consumers in digital environments"

Sociology of consumption, consumer research, social media, self-presentation

jesse.o.tuominen@jyu.fi

+358 44 537 3416