Ph.D., Lic.Sc. (Econ.), Professor, Consortium Pl
Leader in Work Package ”Young people as consumers in digital environments”
Consumer research, digitalisation, young people, well-being, sustainability
Young people as consumers in digital environments
DigiConsumers is a multidisciplinary research project that seeks solutions to improve the financial knowledge and consumption skills of young people aged 13-25, especially in digital environments.
The research of the Consumer Behavior of Young People in Digital Environments research package focuses on the identification of social, cultural and informational factors that influence the consumer behavior of young adults aged 18–25 and the analysis of their effects in digital environments.
Research topics
Jussi Nyrhinen
D.Sc.(Econ), Postdoctoral Researcher
Researcher in Work Package "Young people as consumers in digital environments"
Marketing, digital consumption, consumer behavior, quantitative research
Eero Rantala
Project Researcher
Researcher in Work Package "Young people as consumers in digital environments"
Gintas Silinskas
Ph.D., Associate Professor, Postdoctoral Researcher
Researcher in Work Package "Young people as consumers in digital environments"
Financial literacy, digitalization, consumer behavior
Anu Sirola
Dr.Soc.Sci, Postdoctoral Researcher
Researcher in Work Package "The impact of coronavirus on the economy and well-being of young adults in a digitalized society"
social media, youth, social psychology, gambling problems
Sonali Srivastava
MA, Doctoral Student
Researcher in Work Package "Young people as consumers in digital environments"
Children and adolescents, sociology, media, consumption, qualitative research
Jesse Tuominen
MA, Doctoral Student
Researher in Work package "Young people as consumers in digital environments"
Sociology of consumption, consumer research, social media, self-presentation