Ph.D., Lic.Sc. (Econ.), Professor, Consortium Pl
Leader in Work Package ”Young people as consumers in digital environments”
Consumer research, digitalisation, young people, well-being, sustainability
Work packages
Young people as consumers in digital environments
Work package leader
Professor Terhi-Anna Wilska, University of Jyväskylä, Department of Social Sciences and Philosophy.
The study focuses on the impact of social, cultural and cognitive factors on the consumer behaviour of young adults between the ages of 18 and 25 in digital environments.
Jussi Nyrhinen
D.Sc.(Econ), Postdoctoral Researcher
Researcher in Work Package "Young people as consumers in digital environments"
Marketing, digital consumption, consumer behavior, quantitative research
Eero Rantala
Project Researcher
Researcher in Work Package "Young people as consumers in digital environments"
Gintas Silinskas
Ph.D., Associate Professor, Postdoctoral Researcher
Researcher in Work Package "Young people as consumers in digital environments"
Financial literacy, digitalization, consumer behavior
Anu Sirola
Dr.Soc.Sci, Postdoctoral Researcher
Researcher in Work Package "The impact of coronavirus on the economy and well-being of young adults in a digitalized society"
social media, youth, social psychology, gambling problems
Sonali Srivastava
MA, Doctoral Student
Researcher in Work Package "Young people as consumers in digital environments"
Children and adolescents, sociology, media, consumption, qualitative research
Jesse Tuominen
MA, Doctoral Student
Researher in Work package "Young people as consumers in digital environments"
Sociology of consumption, consumer research, social media, self-presentation
The factors affecting young people´s digital and financial skills inside and outside school
Work package leader
Professor Kirsti Lonka, University of Helsinki, Faculty of Educational Sciences.
From the perspectives of educational and developmental psychology, the research focuses on factors that may affect how young people learn digital and financial skills. The aim is to bridge the gap between the skills developed in school and the skills required after or outside school.
Kirsti Lonka
Ph.D., Professor
Leader in Work Package "The factors affecting young people's digital and financial skills inside and outside school"
Educational psychology, digital learning and education, psychology of learning and motivation (adults and youth), teacher education, innovative learning solutions
Rekar Abdulhamed
Doctoral Researcher
Researcher in Work Package "The factors affecting young people's digital and financial skills inside and outside school"
Educational psychology, teacher education, well-being, acculturation, quantitative research
Milla Kruskopf
Researcher in Work Package "The factors affecting young people´s digital and financial skills inside and outside school"
Educational psychology, cognitive science, computational thinking, digital learning and education, teacher education, innovative learning solutions
Heidi Lammassaari
Researcher in Work Package "The factors affecting young people's digital and financial skills inside and outside school"
Educational psychology, teacher education, learning environments, blended learning and education, innovative learning solutions
Mette Ranta
PhD, Title of Docent/ Associate Prof.
University Researcher in Work Package "The factors affecting young people's digital and financial skills inside and outside school"
Life course transition to adulthood, financial capability, financial well-being, positive and developmental psychology, financial stress, social relationships, quantitative methods, longitudinal research
Iida Vedenpää
Doctoral Researcher, Class Teacher
Researcher in Work Package "The factors affecting young people's digital and financial skills inside and outside school".
Educational Psychology, Teacher Education, Innovative Learning Solutions, Teacher Professional Learning and Wellbeing
Katja Leiman
Research Assistant in the Work Package "The factors affecting young people's digital and financial skills inside and outside school"
Educational psychology, psychology of learning and motivation, well-being, blended learning and education, innovative learning solutions
Assessing Financial Literacy – PISA and background
Work package leader
Arto Ahonen, University of Jyväskylä, Finnish Institute for Educational Research.
The study focuses on the links between the financial competence of 15-year-olds, demographic variables, attitudes and the use of technologies in relation to the levels of financial competence estimated in the PISA 2018 study.
Arto K. Ahonen
Ph.D., University researcher
Leader in Work Package "Assessing Financial Literacy - PISA and background"
National Research Director PISA 2018, 2021
Kati Laine
MA, M.Sc.(Econ.), Project Researcher
Researcher in Work Package "Assessing Financial Literacy – PISA and background"
Financial literacy, PISA 2018
Game-based approaches and digital tools in financial education
Work package leader
Professor Panu Kalmi, University of Vaasa, School of Accounting and Finance.
The research analyses how young people use digital tools to manage their finances, and how different digital tools can guide young people to identify and address factors influencing their own financial management decisions.
Panu Kalmi
Ph.D., Professor
Leader in Work Package "Game-based approaches and digital tools in financial education"
University of Vaasa, School of Accounting and Finance.
Economics, financial literacy
Olli-Pekka Ruuskanen
D.Sc(Econ.), Director of Research, Pellervo Economic Research
Adjunct professor, University of Vaasa
Work Package "Game-based approaches and digital tools in financial education"
Financial literacy, risk management
Tero Vartiainen
Ph.D., Professor
Researcher in Work Package "Game-based approaches and digital tools in financial education"
Computer science, design science, information systems
Professor of Information Systems
Saija Alanko
M.Sc. (econ.), MA, Doctoral Researcher
Researcher in Work Package "Game-based approaches and digital tools in financial education"
University of Vaasa, School of Accounting and Finance
Economics, financial literacy
Gökhan Buturak
Ph.D. (Econ.), Researcher
Researcher in Work Package "Game-based approaches and digital tools in financial education"
University of Vaasa, School of Accounting and Finance
Decision theory, behavioral economics, experimental economics, behavioral finance
Esteban Guerrero Rosero
Ph.D. in computing science
Researcher in Work Package "Game-based approaches and digital tools in financial education"
University of Vaasa, Technology and Innovations, Computer Science
Artificial Intelligence (AI)
Jaakko Mustonen
M.Sc. (Econ.), Doctoral Researcher
Work Package ”Game-based approaches and digital tools in financial education”
University of Vaasa, School of Accounting and Finance
Economics, financial behaviour, financial literacy
Antti Raukola
economist, bachelor of economics
Work Package "Game-based approaches and digital tools in financial education"
Pellervo Economic Research PTT
Maria Sivonen
economist, B.Sc. (Econ.)
Work Package "Game-based approaches and digital tools in financial education"
Pellervo Economic Research PTT
Saara Vaahtoniemi
economist, D.Sc.(Econ)
Work Package "Game-based approaches and digital tools in financial education"
Pellervo Economic Research PTT
Nannan Xi
Assistant Professor
School of Technology and Innovations, Computer Science
Researcher in Work Package "Game-based approaches and digital tools in financial education
Game-based approaches (e.g. gamification, virtual reality, augmented reality, mixed reality, live streaming) for consumer decision-making in different business domains such as retail, finance, online community
The impact of coronavirus on the economy and well-being of young adults in a digitalised society
The study focuses on how the coronavirus-crisis impacts the economic positions, consumption habits, and behaviours in digital environments of young people between the ages of 18 to 29.
Terhi-Anna Wilska
Ph.D., Lic.Sc. (Econ.), Professor, Consortium Pl
Leader in Work Package ”Young people as consumers in digital environments”
Consumer research, digitalisation, young people, well-being, sustainability
Jussi Nyrhinen
D.Sc.(Econ), Postdoctoral Researcher
Researcher in Work Package "Young people as consumers in digital environments"
Marketing, digital consumption, consumer behavior, quantitative research
Julia Nuckols
Communications and interaction
Communications coordinator
Eija Seppänen, Nuorten yrittäjyys ja talous NYT.
Responsible for managing communications and interactions between the scientific community and stakeholders.
Eija Seppänen
M.Sc (econ.), MBA, Communications Coordinator
Leader in Work Package "Communications and interaction"
young people's financial literacy, communication, co-development, media
Lauri Vaara
Pedagogical expert
Pedagogical expert in Work Package "Communications and interaction"