Lube and cat litter: See Finland’s top Wolt orders

People in Finland are increasingly using couriers to run their errands. (Yle News, 24.9.2023)

Today a fifth of Wolt orders are something other than restaurant takeout — a trend that’s spread across Finland.

Finnish-based food delivery service Wolt operates in over 60 locations in Finland, while Foodora is active in around 100.

Personal lubricants are the most-ordered single product in Turku, Jyväskylä and Oulu. Users in Helsinki and Tampere are most likely to buy cat litter through the platform.

“There may be shame associated with buying these things, but it can also be a situation-inspired thing,” explained Terhi-Anna Wilska, a consumer expert at the University of Jyväskylä.