Young people as consumers in digital environments

DigiConsumers is a multidisciplinary research project that seeks solutions to improve the financial knowledge and consumption skills of young people aged 13-25, especially in digital environments.

The research of the Consumer Behavior of Young People in Digital Environments research package focuses on the identification of social, cultural and informational factors that influence the consumer behavior of young adults aged 18–25 and the analysis of their effects in digital environments.

Research topics

01.12.2023

Young consumers on social media

Academic Dissertation https://jyx.jyu.fi/handle/123456789/91957 ABSTRACT Social media plays an ever-increasing role in young consumers’ lives, who are active users of social media. In this study, young...

Terhi-Anna Wilska

Ph.D., Lic.Sc. (Econ.), Professor, Consortium Pl

University of Jyväskylä

Leader in Work Package ”Young people as consumers in digital environments”

Consumer research, digitalisation, young people, well-being, sustainability

terhi-anna.wilska@jyu.fi

+358 40 805 4201

Jussi Nyrhinen

D.Sc.(Econ), University Lecturer

LUT-University

Researcher in Work Package "Young people as consumers in digital environments"

Marketing, digital consumption, consumer behavior, quantitative research

jussi.nyrhinen@lut.fi

Eero Rantala

Project Researcher

University of Jyväskylä

Researcher in Work Package "Young people as consumers in digital environments"

eero.j.rantala@student.jyu.fi

Gintautas Silinskas

Ph.D., Associate Professor, Postdoctoral Researcher

University of Jyväskylä

Researcher in Work Package "Young people as consumers in digital environments"

Financial literacy, digitalization, consumer behavior

gintautas.j.silinskas@jyu.fi

Anu Sirola

Dr.Soc.Sci, Postdoctoral Researcher

Jyväskylän yliopisto

Researcher in Work Package "The impact of coronavirus on the economy and well-being of young adults in a digitalized society"

social media, youth, social psychology, gambling problems

anu.r.s.sirola@jyu.fi

Sonali Srivastava

Postdoctoral researcher

University of Jyväskylä

Researcher in Work Package "Young people as consumers in digital environments"

Children and adolescents, sociology, media, consumption, qualitative research

sonali.s.srivastava@jyu.fi

Nuorten materialismi Jesse Tuominen

Jesse Tuominen

Postdoctoral Researcher

University of Jyväskylä

Researher in Work package "Young people as consumers in digital environments"

Sociology of consumption, consumer research, social media, self-presentation

jesse.o.tuominen@jyu.fi