A warm Welcome to the Financial Literacy Lecture on August 12, 2025
Dr. Joyce Serido, Professor Emerita, Family Social Science, University of Minnesota-Twin Cities
The Guest Lecture will be held on August 12 14.30-16.00 at the Bank of Finland Museum, Snellmaninkatu 2, Helsinki.
The event will begin at 14.30 with coffee being served
15.00 Opening words: Terhi-Anna Wilska, University of Jyväskylä
15.05 Promoting Financial Literacy of Youth and Young Adults – Joyce Serido
15.35 Discussion
15.55 Closing words: Mette Ranta, National Legal Services Authority & University of Helsinki
ABSTRACT
In post-industrial societies, a key marker of adult status is the ability to manage one’s financial obligations by making prudent financial decisions. Yet, financial decision making is a dynamic and complex process, influenced by people and situations encountered across the lifespan. In this presentation, I will present a conceptual model to explain how external influences are transformed into financial literacy. Grounded in multidisciplinary and multinational research conducted over the past twenty-five years, I will provide insights regarding the key socializing influences that shape financial literacy and the implications of those insights for education and practice.
BIO
Dr. Serido is a leading international scholar on financial socialization processes, identifying the financial factors that promote or undermine the transition to adulthood. She received a PhD in family studies and human development from the University of Arizona and an MBA in finance from Seton Hall University. She is the principal investigator of Arizona Pathways to Life Success for University Students (APLUS), the first longitudinal study focusing on the socializing factors that influence young adults’ financial behaviors. With a focus on applied insights, Dr. Serido works with educators and practitioners to develop materials to help young adults learn to navigate life changes to achieve financial well-being.
This lecture is organized by the DigiConsumers consortium, the National Legal Services Authority, and the Financial Literacy Center.